The benefits of seamless integration and the pursuit of a shared strategywithin a supply chain arewidely recognized, creating, among other things, a hard to replicate competitive advantage. However, achieving this is a difficult task because of the limited means to assess a supply chain's strategic consistency. The purpose of this manuscript is to describe and illustrate howthe pairwise comparisonmethod can be used to reveal the consistency (or lack thereof) among supply chain members' perspectiveswith respect to the importance of different competitive priorities, such as cost versus flexibility. Illuminating where senior decisionmakers agree and disagree regarding the current versus ideal value creation processes within the supply chain has practical benefits. At a minimum decisionmakerswithin the supply chain should be aware of differences in opinions, although for optimal supply chain performance reconciling these differences is recommended